Get Motivated Buddies
Evaluative Research
+
B2C Redesign
WORK-IN-PROGRESS: Details Coming Soon. Thanks for your patience!
Project Team: Myself + Alex Mudrenko + Howard Hsing
My Role: UX Researcher + Strategist
My Major Contributions: Desk Research, User Research, Data Synthesis, Design Strategy, Usability Testing, and Design Iterations
Timeline: 3 Weeks
Objectives:
>> Evaluate Get Motivated Buddies’ onboarding journey + free-trial option (to keep or remove) + optimal paywall location.
>> Apply user research insights to inform the redesign of Get Motivated Buddies’ onboarding journey + free-trial option + paywall location.
Project Flow: Review Project Brief >> Phase I Research & Synthesis >> Hi-Fidelity Wireframes >> Prototyping >> Phase I Usability Test >> Phase II Research & Synthesis >> Phase II Usability Test
Qualitative Research Methodologies: Stakeholder Interview, Customers’ Reviews, Competitive Analysis, User Interviews, Task Analyses, Affinity Mapping, Wireframes, Prototyping, and Usability Tests.
Executive Summary
Context
Get Motivated Buddies (hereafter, GMB) is a productivity platform that uses cognitive behavioral science and gamification theory to provide users with motivational tools to accomplish and maintain short- and long-term goals.
Michael Goldstrom, Founder and CEO, partnered with us to achieve the following goals:
(1) Capture two marketplaces:
>> General Market: open to all national + international customers
>> Challenged-based Market: specifically curated for customers interested in cohort-based challenges on GMB’s platform (e.g., 7-day meditation challenge, etc)
(2) Understand customers’ sentiments about removing the free-trial option
(3) Discover the optimal location for the paywall (e.g., beginning, middle, or end)
(4) Integrate gamification to provide users’ with a motivational and delightful experience
Research Questions:
(1) How might we design an onboarding flow that captures 2 marketplaces to increase customer base + revenue?
(2) How might we design an onboarding flow to understand customers’ attitudes and behaviors about a.) the free-trial option; and, b.) the optimal location for the paywall to remove frustrations and to increase revenue, membership subscription, and customer retention?
(3) How might we integrate gamification features to increase customers’ delightful experience when using GMB’s platform?
Data Driven Designs
Research Insights:
Actionable Insights:
Tools:
Figma Files:
Research-based Recommendations
Based on…
Internal Benefits
External Benefits